Thank you HRM Asia for the feature!

We understand the importance of embracing digital marketing strategies to stay competitive and relevant. Through the Digital Practitioner Programme (DPP) initiative by Google and Enterprise Singapore (EnterpriseSG), we learnt to position ourselves as a modern business and manage a younger crowd through campaigns, with sales of our new generation herbal tea, HFTea, bottles going up by a significant 290%.

Find out more about our digital transformation journey, showcasing the importance of skills upgrading in revitalising traditional businesses.

Read more: Driving digital transformation with HR empowerment
HRM Asia | Published on 12 July 2023