Under the NYP360 programme – which facilitates multi-disciplinary poly-industry collaborations – we have teamed up with Nanyang Polytechnic (NYP) students from various diplomas to re-brand our herbal tea, target younger consumers and improve various aspects of our products.
This collaboration includes cultivating herbal tea recipes, developing new flavours and packaging, and onboarding sales channels. Plans are also in place to launch an interactive herbal tea vending machine next year.
理工生助中药行 贴近年轻人口味
NYP students help Heng Foh Tong cater to younger consumers
联合早报 / 2022年1月05日
南洋理工学院在籍学生与毕业生协助中药行老字号杏和堂推出新一代凉茶，吸引年轻消费者。
Read more: https://www.zaobao.com.sg/lifestyle/gen/story20220105-1229743
