MOS Low Yen Ling: Heng Foh Tong Expands Globally Through E-Commerce

Heng Foh Tong Medical Hall has successfully combined its traditional roots with digital innovation, embracing e-commerce and online platforms to reach a wider customer base.

During the COVID-19 pandemic, the company strengthened its digital presence by expanding its online store, joining e-commerce platforms, and improving its visibility through Google My Business. These initiatives contributed to a 20% increase in revenue and a 10% rise in physical store footfall.

Under the leadership of third-generation Vice President Mr. Lee Chin Siong, Heng Foh Tong also expanded its online store to serve international customers, making its products more accessible beyond Singapore.

By embracing digitalisation while maintaining its traditional heritage, Heng Foh Tong demonstrates how a traditional medical hall can adapt to changing consumer needs and continue growing in an increasingly digital world.

Credit: Procter & Gamble Asia Pacific, Middle East and Africa Linkedin
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