Thank you Senior Minister of State, Ministry of Trade and Industry (Singapore), Ms Low Yen Ling, for the feature!
Our local traditional businesses are transforming and reaching consumers beyond our shores!
Accompanied PM Lawrence Wong to visit traditional Chinese medicine hall Heng Foh Tong Medical Hall 杏和堂参茸药行 where they shared about their transformation journey. Heng Foh Tong started as a small family business in Bukit Batok in 1957 and is now managed by its third generation.
Since adopting digital solutions such as e-payment and launching their website five years ago, they have reported close to 50% increase in revenue. Their e-commerce platforms have also helped their confinement packages expand its reach to more than 1,000 mothers in the region and beyond, including Malaysia, Indonesia and as far as the United Kingdom.
Their transformation journey is very encouraging, and I urge more heartland merchants and SMEs to similarly tap on our support measures to embrace change and innovation to grow and attract new customers.
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